TL;DR We’re leaving behind the age of gated PDFs, guides, and whitepaper marketing. The future belongs to brands that let their audience interact with their expertise - not just read about it. Two-minute, on-demand mini-apps are the new lead magnets: experiential, personalized, and proof of value in motion. The New Era of Lead Gen For the first time in marketing history, anyone - a coach, consultant, founder - can build a working tool that mirrors their paid work. And the implications are...