TL;DR "Professional yet approachable" isn't a position — it's a hiding spot Liquid Death built a $1.4B brand selling water by asking "who's being ignored?" instead of "how do we position this?" Generic positioning feels safe but attracts no one This is the year to stop blending in Happy 2026! Quick question: How many times have you tried to explain what makes your business different - and watched the other person's eyes glaze over halfway through? Like: You start strong - "We help companies...