Welcome to Azelie Studio's Newsletter - covering all things branding, marketing, and AI. First time reading? Subscribe here. TL;DR: Stop making expensive assumptions about what customers want Build quick validation loops instead of lengthy research projects Use AI to create "synthetic customers" for instant feedback (yes, really!) Let's jump in... The expensive assumption trap Most SMBs I talk with are obsessed with channels, tactics, and tools. But the real ROI killer? Making decisions based...