TL;DR Gymshark built a billion-dollar empire by unintentionally defining its story before writing a single product description. Your transformation narrative - locked down first - becomes the moat AI can amplify, but never replicate. Here's how to build it... What Gymshark got right before the billion-dollar valuation In 2012, a 19-year-old Aston University student named Ben Francis was delivering pizzas by night and building Gymshark by day from his parents' garage in Bromsgrove, England. He...